Marketing Campaigns And Templates

Summary

Campaigns and templates are authoring assets. They define what can be run, but runtime state owns what actually happened for a specific execution.

Problem

Marketing content evolves. Without versioned templates and campaign configuration, a rendered asset can become impossible to explain later.

Principle

Keep authoring editable and version-aware, then snapshot the relevant execution inputs when a run starts or advances.

Platform Shape

Campaign authoring, template studio, flow studio, and shared authoring contracts own campaign configuration. Runtime services consume those contracts to create durable run state, member steps, rendered assets, and action plans.

Source Evidence

• services/marketing/authoring/campaign_authoring
• services/marketing/authoring/template_studio
• services/marketing/authoring/flow_studio
• libs/marketing/authoring

Related Reading

• docs/engineering/reference/registry-and-prompt-versioning.md
• docs/engineering/concepts/marketing-run-render-action-model.md