Marketing Response Attribution

Summary

Response attribution connects delivered campaign exposure to later source events and business outcomes.

Problem

Marketing output is easy to count and hard to measure. Without exposure and response facts, the console cannot distinguish activity from impact.

Principle

Publish source events, exposures, and measure facts as analytics products, then serve compact projections back to the console.

Platform Shape

Marketing analytics packages load response events, publish measure facts, and assemble insight views. These facts complement OLTP runtime state; they do not replace the run ledger.

Source Evidence

• docs/domains/marketing.md
• services/marketing/analytics/response_events
• services/marketing/analytics/measure_publication
• services/marketing/console/insights

Related Reading

• docs/engineering/concepts/marketing-analytics-facts.md
• docs/engineering/reference/marketing-console.md